BRMi

  • Digital Marketing Strategist

    Job Locations US-VA-Vienna
    Posted Date 1 week ago(12/6/2018 11:27 AM)
    ID
    2018-2075
    # of Openings
    1
    Category
    IT Operations
  • Overview

    BRMi Technology is seeking a Digital Marketing Specialist  for a large financial industry client to provide support for the Marketing operations team which may include Marketing Communications

    Responsibilities

    The Digital Marketing Strategist will: Ensure maximization of digital channels in support of achieving product goals and objectives.

     

    Their focus will be on:

    1. Communication of outcomes of product and brand meetings - including goals, objectives and campaign plans - to Digital & Social Marketing team (web, mobile, social media, search, and email teams)

    2. Ideation and coordination of web, mobile, email, social media, search, and email support of Business Unit goals and objectives

    3. Leveraging analysis of web, mobile, email, social media, search, and email performance and channel expert input for future strategies and tactics

    4. Leading select non-product campaign initiatives, including writing and presentation of campaign briefs and playbooks

    Qualifications

    Experience required:

     

    1. Leadership role on integrated projects

    2. Marketing agency experience - juggling multiple priorities, business goals, projects at once. Thrive in a fast paced environment.

    3. Hands on experience with web, mobile, social media, search and email strategy with understanding of best practices (ideally actually responsible for the deployment or creation of campaigns cross-  channel at some point)

    4. Major contributor to web, mobile, social, search and email strategy

    5. Experience formulating performance and customer insights from analytics and presenting to stakeholders

    6. Experience with identifying marketing segments or personas and delivering custom content to each

    7. Hands on experience in Google Analytics, Omniture/Adobe Analytics or similar analytic tools

     

     

     

    ** BRMi will not sponsor applicants for work visas for this position.**

    **This is a W2 opportunity only**

     

    EOE/Minorities/Females/Vet/Disabled 

    We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes. 

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