BRMi

Brand & Product Marketing Strategist II

Job Locations US-VA-Vienna
Posted Date 1 month ago(5/20/2022 9:34 AM)
ID
2022-3152
# of Openings
1
Category
Sales and Business Development

Overview

BRMi Technology is seeking a Brand & Product Marketing Strategist II to serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches.

 

Click here to learn about BRMi's culture.

 

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Responsibilities

  • Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
  • Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
  • Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
  • Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
  • Contribute to the planning of the product marketing roadmap(s) by managing the strategy around campaign execution and testing
  • Serve as product owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
  • Shape acceptance criteria and marketing output standards to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
  • Support business-critical processes such as budgeting, compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
  • Maintain a thorough knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
  • Evaluate and report on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
  • Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
  • Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
  • Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts, process and tools, media constraints, and opportunities
  • Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
  • Mentor lower level team members
  • Perform other duties as assigned

Qualifications

  • Bachelor’s Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
  • Experience in leading large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
  • Significant experience in client management, project leadership, and execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
  • Experience in leading, shaping, and developing go-to-market plans that drive results toward business priorities and goals
  • Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
  • Synthesize results of analyses, develop and make recommendations, and present results to solve unique and complex problems
  • Working knowledge of financial and marketing industry trends, products, and services
  • Significant experience with PCs and related software packages as well as learning different collaboration and product management tools
  • Effective verbal, written, and interpersonal communication skills
  • Effective organizational, planning, and time management skills Desired Qualifications and Education Requirements:
  • Product Owner Certification or equivalent training/experience

** BRMi will not sponsor applicants for work visas for this position.**

**This is a W2 opportunity only**

 

EOE/Minorities/Females/Vet/Disabled 

We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes. 

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